Hand Crafted

Everything from the careful lay up of pre-preg carbon fibre to the building of our steel frames is meticulously hand crafted. Giving our customers the ability to influence the creative process during the specification of their bike, every bike eventually becomes a unique work of art built to the highest standards.

Only the finest materials are selected and hand-finished by skilled artisans. Our highly trained staff scrutinise every detail to ensure that we continue to meet the most extreme quality standards. We look into each frame and bike as a new project ensuring it is suitable for you as an individual, with our in house paint and finishing studio we can create something that is as individual as you are.


Safety and testing

We take every measure possible to ensure that customers feel confident on their bikes whenever they ride. A Starley is lightweight and balanced, making it both more agile and more predictable, based around your bike fitting details.

The bikes are designed with all the modern safety measures that one would expect. We subject all Starley models to rigorous EN and road testing in the UK to ensure they meet or exceed world standards.


Our History

James and John Kemp Starley are two of the greatest British inventors/engineers, yet their name is relatively unknown in the UK despite both having been instrumental in the development of the modern day bicycle. John Kemp Starley designed the revolutionary safety bicycle. The main principles which guided him into making this bicycle were to place the rider at the proper distance from the ground, to place the seat in the right position in relation to the pedals and to place the handles in such a position in relation to the seat that the rider could exert the greatest force upon the pedals with the least amount of fatigue.

These principles led Starley to design the lightest, strongest, most reasonably priced, most rigid, most compact and ergonomically most efficient shape the bicycle frame could be. The bicycle was chain driven, rear wheel drive with two similar size wheels and with a diamond frame. In 1896, he floated J.K.Starley & Co as the Rover Cycle Company. The capital financed the construction of the largest cycle works in Coventry, England then the global centre of bicycle manufacturing.